THE WORK
Three clients. Three different sectors. All with a story worth telling.
YUDU
YUDU ran bi-monthly breakfast briefings, consistently filling rooms with 60–150 prospects and customers. The events became a core part of the sales strategy — directly winning business with organisations including the FCA, NHS, and Business Improvement Districts across London.
CASE STUDIES
Every breakfast briefing opened with a case study — a business leader sharing a real story of challenge or resilience.
They were honest accounts that got the room talking, recalling experiences and frustrations that rarely come up in formal sales conversations.
WORKSHOPS
YUDU brought in seasoned crisis management experts to run live simulations — putting prospects in the room with a scenario unfolding in real time.
The effect was immediate. People who walked in thinking they had crisis communications covered walked out with a list of gaps they hadn't considered.
That kind of honest self-assessment is worth more than any sales pitch.
PANEL DISCUSSIONS
YUDU's panel discussions had an unusual rule: competitors were welcome.
Bringing rival voices into the room was a deliberate choice — because the goal wasn't to sell, it was to have the conversation that the industry actually needed to have.
Editorial confidence is what fills rooms and keeps people coming back. When your audience trusts that they'll hear something genuinely useful — and not a thinly veiled pitch — they show up, engage, and remember who created the space for that to happen.
PROTECT
Protect, the UK's leading whistleblowing charity, needed to deepen engagement with their financial services members and turn their events programme into something people actually looked forward to.
Designed and delivered a new programme of roundtables, peer support sessions, and member events — increasing attendance by over 70% within six months. Events consistently achieved a 90% satisfaction score, even when dealing with highly sensitive topics.
A measurement model linking events to stakeholder engagement contributed to a 25% uplift in consultancy enquiries, giving Protect a clear line of sight between their events and commercial outcomes.
ENGAGEMENT
Protect needed to demonstrate its value to their members more consistently throughout the year — not just at contract time.
The work: A new programme of roundtables, peer support sessions, and sector-specific member events, paired with targeted email campaigns to drive attendance and relevance.
Within six months, event attendance had increased by over 70%. Consultancy enquiries rose by 25%. And across events dealing with some of the most sensitive topics in the workplace, the average satisfaction score was 90%.
ONLINE EVENTS
Each event was built around a specific sector and audience — financial services, legal, HR — so that members received content that spoke directly to the whistleblowing challenges in their world.
The result was events that felt less like webinars and more like essential briefings. Attendance grew. So did the conversations happening inside member organisations about Protect's work - which led to more enquiries about their consultancy services.
TRANSLATION
Protect produced serious, well-researched publications — but research sitting in a PDF rarely changes behaviour.
The work: Translating reports into live events, by making the findings accessible and actionable for specific audiences. Members could now connect, discuss and challenge what best-practice looked like and how it could be applied.
That's the difference between publishing insights and actually making them land.
FOLKESTONE ILLUSTRATION FESTIVAL
The Folkestone Illustration Festival was built from scratch — no established audience, no big budget, just a clear vision and the determination to make it happen.
In its first year, the festival attracted over 500 attendees and brought together more than 30 illustrators, publishers, and agencies across five venues. The programme spanned talks, workshops, and participatory activities, drawing families, artists, and the local community together around a shared passion for illustration.
It's proof that the right programme, the right partners, and smart grassroots marketing can build something significant — even with limited resources.
CURATION
Programming a festival means making hundreds of small decisions that add up to a single, coherent experience — who speaks, in what order, to which audience, and why.
The Folkestone Illustration Festival was built around a simple belief: that illustration deserves the same serious platform as any other art form. Every talk, workshop, and participatory event was chosen to reflect that.
DELIVERY
Over thirty artists, publishers, and agencies. Five venues. A public audience. A volunteer team. All running simultaneously.
Festivals fail because of poor execution. Keeping every contributor informed, every venue running on time, and every audience member having a good experience requires the kind of calm, detailed operational grip that only comes from having done it before.
IMPACT
In its first year, the festival attracted over 500 attendees and brought together more than 30 illustrators, publishers, and agencies — built from scratch, with minimal budget, through partnerships, creative programming, and grassroots marketing.
It proved that the right programme, the right people, and a clear point of view can build something significant — even without deep pockets.
Address
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Contact
Telephone: +44 7846667651
E-mail: james@assembly.london
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